Website Privacy Policy
Effective date: September 6, 2026
1. Who we are
Roca Software is an independent software, app portfolio and growth studio operated by Rodrigo Belloso. This website presents Roca Software services, app portfolio pages, articles, policies and contact options.
For privacy questions, contact privacy@rocasoftware.website.
2. Information this website may collect
The website is mostly static and does not require an account. Depending on how you use it, the following information may be collected:
- Technical information: IP address, approximate location, browser, device type, referring URL, pages visited and timestamps through hosting, security and analytics services.
- Contact information: if you email us, book a call or contact us through a third-party scheduling tool, we may receive your name, email address, company, message, meeting details and any information you choose to provide.
- Raw operational analytics: aggregated or pseudonymous information about basic visits, pages viewed, device categories, performance and technical usage, used to operate, secure and improve the website. This analytics setup is not used for ad personalization, user profiling, remarketing or funnel targeting.
- External link activity: when you click links to app stores, social profiles or third-party services, those providers may process data under their own policies.
3. Cookies and similar technologies
This website may use cookies, local storage, pixels, tags or similar technologies for vital site delivery, security, raw operational measurement and third-party tools.
| Category | Purpose | Examples |
|---|---|---|
| Vital | Deliver pages, protect the site, route requests, remember the cookie notice and maintain basic functionality. | Hosting, security infrastructure and local storage notice records. |
| Raw operational analytics | Measure basic visits, page performance, device categories and content usage so the site can be operated and improved. | Google Tag Manager / Google Analytics. |
| Scheduling and contact | Let visitors book calls or contact Roca Software through external tools. | Calendly or email provider services. |
| External platforms | Open app store, social, portfolio or provider pages. | Apple, Google Play, LinkedIn and similar providers. |
Roca Software treats analytics as vital raw operational measurement for this website. It is not used for ad personalization, user profiling, remarketing, behavioral advertising or funnel targeting. Where supported, Google signals and ad personalization features are disabled in the website configuration. The Cookie Policy explains these categories in more detail.
4. Third-party services
The website may reference or load services operated by third parties, including but not limited to:
- Cloudflare: hosting, security, DNS, caching and delivery.
- Google Tag Manager / Google Analytics: raw operational analytics and basic website measurement.
- Calendly: scheduling intro calls, if you choose to book one.
- Apple App Store and Google Play: official app listings and downloads.
- LinkedIn or other external platforms: professional profile or contact links.
These providers may receive technical data such as IP address, browser information and interaction data. Their processing is governed by their own privacy notices and terms.
5. How we use information
We use information for the following purposes:
- Operate, maintain, secure and improve the website.
- Understand which pages and services are useful to visitors.
- Respond to emails, inquiries and intro call requests.
- Prepare proposals or follow up when a visitor requests services.
- Measure aggregate website performance and improve app/service pages without building advertising funnels.
- Comply with legal, security and administrative obligations.
6. Legal bases and user rights
Depending on your location, processing may be based on legitimate interests, consent, performance of pre-contractual steps, contractual necessity or legal obligations. Visitors may have rights to access, correct, delete, restrict or object to certain processing, and to withdraw consent where processing is based on consent.
To make a privacy request, contact privacy@rocasoftware.website. We may need enough information to verify and process the request.
7. Retention
We keep information only as long as reasonably necessary for the purposes described above, unless a longer period is required for legal, accounting, security or dispute-resolution reasons. Analytics data may be retained according to the settings and policies of the analytics provider.
8. International transfers
Because the website uses global infrastructure and third-party providers, information may be processed in countries other than your own. Where required, providers may rely on contractual, technical or organizational safeguards for international transfers.
9. Artificial intelligence disclosure
Roca Software may use artificial intelligence tools to support website operations, research, drafting, editing, translation, coding, analytics review, SEO review, quality checks or customer-support preparation. AI tools may assist a human operator, but important business, legal, privacy or client decisions should be reviewed by a person before being relied upon.
Do not send confidential, sensitive, regulated or highly personal information through public contact channels unless specifically requested and an appropriate agreement is in place.
10. Children
This website is not directed to children under 13 and is not intended to collect personal information from children. If you believe a child has provided personal information through the website, contact us so we can review and delete it where appropriate.
11. Changes
We may update this Website Privacy Policy from time to time. The updated version will be posted on this page with a new effective date.
12. Related app policy
This policy covers the website. Roca Software mobile apps use a separate policy maintained for app store compliance: App Privacy Policy.