We get digital products found — and earning.
Roca Software is a growth studio led by Rodrigo Belloso — a decade optimizing discovery across app stores and search, and turning that traffic into revenue.
Growth, from discovery to revenue
No surface-level buzzwords — the exact platforms, levers and metrics, run first-hand on my own apps and sites.
App Store Optimization
Ranking and converting on both stores — with the levers each one actually rewards.
SEO & Content Growth
Organic traffic that compounds — from keyword to indexed, ranked and monetized.
Paid User Acquisition
Profitable acquisition across the three networks that actually move installs.
Growth & Monetization
Turning installs and traffic into revenue you actually keep.
Social & Community
High-volume community management across multiple brands and accounts.
Analytics & Growth Tools
Measurement that drives decisions — plus fast, focused tools and landing pages.
App store or search engine, the game is the same: make the product easy to find, then make the traffic pay. I've done both — with my own money on the line.
Apps built and launched
A live sample of the app portfolio. The strongest performers lead — grouped by platform inside.
Idea to deployed, fast
Define
Nail the goal, the audience and the single metric that matters.
Build
Rapid prototyping takes a concept to a working product quickly, with tighter feedback loops and clearer execution.
Grow
ASO, SEO and paid channels bring the right users at the right cost.
Ship
Test, measure, deploy — then optimize on real data.
Have a product that needs to grow
Whether you're hiring for growth or looking for a partner on a project — I'm open to both, remote or local.